Sheffield DM · Talk
Organising Your SEO Workflow with Generative AI
An early talk on practical uses of generative AI for SEO workflows, focused on real process improvement rather than novelty.
Cited was built on the belief that small organisations deserve the same strategic thinking about search as the big ones. Community-rooted, practical, and designed to make search visibility less gatekept.
I've spent the last eight years doing SEO across a wide range of industries and organisation types, from public-interest and community work through to commercial and service-led environments with dedicated teams. The common thread is turning complexity into priorities people can actually use.
That gap between what organisations can afford and what they actually need is what led me to start Cited. Not as an agency. Not as a big consultancy. As something that treats every organisation like it matters, because it does.
I was born in Sheffield, I still live here, I got married here, and I am now bringing up a child here. The city is not a borrowed reference point for me. It is home, and the people who make it tick are a big part of why the work here stays grounded.
That local thread runs through BiGYEC, Carousel from 2017, Sheffield City Breakers, Sheffield Active Opportunities, and now Sheffield City Opportunities CIC. It grounds the work here in lived Sheffield experience, not borrowed positioning.
I'm trying to do useful work for organisations that deserve better than what the market currently gives them.
I started Cited because I kept seeing the same thing: grassroots organisations doing incredible work but invisible online. Not because they lack capability. Because they lack access to the kind of strategic thinking that larger organisations take for granted.
Most grassroots organisations don't need a full-service agency. They need someone to sit down with them, look at their situation honestly, and tell them exactly what to focus on. The problem has never been effort or talent. It's that the SEO industry speaks a language designed to exclude people, and prices its services accordingly.
Large organisations pay thousands for strategic clarity. Community groups, CICs, charities, and arts organisations deserve the same level of thinking — at rates that reflect their reality. Not a watered-down version. The real thing, adapted to their budgets.
Cited doesn't work on retainers. There's no minimum commitment and no contract designed to trap you. You get clear advice, an honest assessment, and a plan you can actually act on. If I can't help, I'll tell you that too.
I don't just support grassroots organisations from the outside. I have written bids, worked with Sheffield cultural projects, trained people for employment, and now lead a CIC here in Sheffield. That is not something you learn from a textbook.
Cited is built on search experience, but it is also built on a much longer local thread. I was born here, still live here, got married here, and am now raising a child here, so the Sheffield work behind Cited has never been abstract.
My involvement in Sheffield's business and voluntary sector began through The BiG Young Entrepreneurs Club. Over time that included event participation, public speaking, and junior board responsibilities.
Director, successful EU bid writer, and media trainer from 2017, helping people from underprivileged backgrounds build radio and media production skills for employment.
Work with Sheffield City Breakers from 2019 onwards, rooted in breaking culture and later feeding into the 2025 rebrand to Industrial Elements.
Bid-writing work through Sheffield Active Opportunities from 2020, supporting projects and opportunities across Sheffield.
Sheffield City Opportunities CIC launched in March 2025. Industrial Elements now sits under SCOCIC following the 2025 rebrand from Sheffield City Breakers, and Cited is shaped by that same day-to-day Sheffield work.
Read the SCOCIC page →No assumptions about what you know. We meet you where you are and build from there.
Theory is great. But you need actions you can implement this week, not a 60-page PDF.
No dark patterns, no shortcuts, no tricks that work today and get you penalised tomorrow.
Not just a value on a page. We run a CIC. We know what it means to build something from nothing.
If something won't work, we'll say so. If you don't need us, we'll tell you that too.
A public trail of talks, panels, and appearances across search, AI, and digital PR. The first two Brighton SEO talk videos and both panel videos are embedded here, while the October 2025 talk links out until a public recording is available. Videos only load when clicked, so the page stays quick.
An early talk on practical uses of generative AI for SEO workflows, focused on real process improvement rather than novelty.
Panel discussion with James Brockbank, Sophie Brannon, Akash Hashmi and Hannah Smith on relevancy, team alignment, and demonstrating E-E-A-T across SEO and Digital PR.
A practical framework for identifying the SEO tasks most likely to drive meaningful results, prioritising them properly, and avoiding busywork that looks useful but does not change performance.
AI panel appearance alongside Travis Tallent, Omar Salah, and Crystal Carter, discussing AI from a practical search and marketing perspective at Brighton SEO in October 2024.
A talk on how users are becoming more conscious of SEO tactics, what that means for trust, and why content has to feel genuinely useful instead of obviously engineered.
The third Brighton SEO talk, focused on building AI-assisted tools that improve search performance without compromising trust, clarity, or brand quality.
Before Cited, before the speaking engagements, there were years of Sheffield community and bid-writing work. Since March 2025 I have been the Managing Director of Sheffield City Opportunities CIC, a community interest company creating opportunities through breaking, hip-hop culture, mural art, and youth development in Sheffield.
That role sits on top of earlier work with Carousel from 2017, Sheffield City Breakers from 2019, and Sheffield Active Opportunities from 2020. Within SCOCIC it includes admin, bid writing, promotion, operational planning, and digital visibility, with Industrial Elements sitting under the CIC following the 2025 rebrand from Sheffield City Breakers.
That experience is embedded in everything Cited does. When I work with a grassroots organisation, I'm not guessing what it's like. I've been there. I understand the constraints, the priorities, and the feeling of trying to make something visible in a world that is not designed to notice you.
No pitch decks, no sales calls, no pressure. Just an honest conversation about whether Cited can help your organisation get found.