Practical search visibility knowledge that larger organisations take for granted — made accessible for charities, community groups, and grassroots teams. We start from zero knowledge and get you to real results, without the jargon. Concessionary rates and pro-bono work available.
Good SEO knowledge has always existed — but it's been gatekept behind expensive tools and inaccessible language. Cited exists to change that. If you're a charity, community group, or grassroots organisation doing valuable work with limited resource, you deserve to be found.
Search has changed. Visibility takes more than keywords and listings. Here's the gap we fill.
Keyword stuffing, directory spam, and unedited AI content actively hurt your visibility. Many sites have lost rankings following recent search engine updates. Charities and small organisations are hit hardest because they can't afford to waste limited volunteer time on outdated tactics.
Most small teams are being sold vague AI promises while still drowning in repeated admin, messy planning, and scattered notes. LLMs are useful, but only when they become clear workflows your team can repeat and trust.
We focus on credibility, not volume. Building genuine authority through E-E-A-T (Experience, Expertise, Authoritativeness, Trust) means your organisation becomes a trusted source that both search engines and AI systems want to cite. Focused, practical steps beat scattergun tactics every time.
We work with charities, arts organisations, community groups, and voluntary sector teams. Our sessions assume zero prior knowledge and are designed around the reality of stretched capacity and limited budgets. You leave with practical actions, free tools, and a clear plan — no strings attached.
Everything is shaped around your organisation's needs and capacity. Whether you're a charity, community group, or arts organisation — we'll find the right fit.
Concessionary rates for charities and community groups. Pro-bono work is available for organisations in genuine need. No contracts, no commitments.
From 60-minute talks to full-day interactive workshops. We cover SEO fundamentals, AI for content, and practical actions your team can implement immediately. Designed for groups of 5–10 for maximum hands-on time.
We review your website on-screen and walk you through a prioritised list of what to fix and why. Available as a focused session or a deeper half-day clinic for groups.
Practical, prioritised reviews covering clarity of offering, local intent, on-page fundamentals, internal linking, and content opportunities. You get a clear action plan, not a jargon-heavy PDF.
Practical help using AI for research, drafting, planning, and repetitive admin. We map useful automations, create shared prompts, and scope lightweight custom tools your team can actually maintain.
We help you set up Google Analytics and Search Console, show you how to read the data, and teach you to build a simple monthly dashboard. All using completely free tools.
Quick questions, implementation help, and occasional check-ins when you need a hand. Flexible and available when you need us.
Simple, practical, and designed around how charities and community organisations actually operate.
We start by understanding your organisation, your audience, and what you're trying to achieve. No assumptions.
We look at your current visibility — what's working, what isn't, and where the quick wins are. Honest assessment, no sugarcoating.
A prioritised action plan focused on what will actually move the needle for your size and sector. Strategy over volume.
We teach you to do this yourself. You leave every session with actions, tools, and the knowledge to keep improving independently.
Years of speaking at industry conferences, sitting on expert panels, and facilitating workshops that turn search theory into practical action. A consistent thread throughout: a belief that this knowledge should be accessible to everyone, not just those with big budgets.
Cited grew from that belief. It exists because charities and grassroots organisations deserve access to the same quality of thinking — shared freely, in plain language, and designed around how small teams actually work.
Born in Sheffield, still living here, married here, and now raising a child here, I do not treat the city as a brand line. My roots run from The BiG Young Entrepreneurs Club (BiGYEC) through to leading Sheffield City Opportunities CIC. See the community work behind Cited.
Sheffield is not a borrowed line in a bio. I was born here, still live here, got married here, and am now raising a child here. The work behind Cited runs through the people, organisations, and communities that make the city tick.
Early involvement with The BiG Young Entrepreneurs Club in Sheffield, including event participation and later junior board responsibilities.
Carousel work from 2017 as a director, successful EU bid writer, and media trainer helping people from underprivileged backgrounds build radio and media production skills for employment.
Work with Sheffield City Breakers from 2019 onwards, supporting the breaking community in Sheffield before the 2025 rebrand to Industrial Elements.
Bid-writing work through Sheffield Active Opportunities from 2020, supporting Sheffield projects and organisations through funding and development work.
Managing Director of Sheffield City Opportunities CIC from March 2025, with Industrial Elements sitting under SCOCIC after the 2025 rebrand from Sheffield City Breakers. Cited draws directly from that day-to-day Sheffield work.
Read the SCOCIC page →Conference talks, expert panels, and industry events — a selection of public speaking appearances across the UK SEO circuit.
User awareness of SEO in 2025 — exploring how audiences are developing conscious scepticism of search-optimised content, and why genuine expertise is the only durable response.
View talk →Ethical, transparent AI-driven solutions that enhance SEO and brand performance — with real case studies on building tools that don't compromise trust.
View talk →A practical framework for identifying the SEO tasks most likely to drive meaningful results, prioritising them properly, and avoiding busywork that looks useful but does not change performance.
View talk →AI panel appearance alongside Travis Tallent, Omar Salah, and Crystal Carter, discussing AI from a practical search and marketing perspective at Brighton SEO.
View panel →How generative AI tools can transform day-to-day SEO workflows — practical demonstrations drawn from real agency experience at the Sheffield DM Summer event.
View event →Panel discussion on how SEO and Digital PR teams can work better together, covering relevancy, E-E-A-T, and the evolving relationship between links and authority signals.
Watch panel →Community projects we've been involved with — websites, training, and support for organisations doing meaningful work.
Website build, SEO, planning support, and day-to-day digital visibility work for a Sheffield CIC running community projects in breaking, hip-hop, and mural art. The work also sits alongside wider support across operations, bids, and promotion.
We also cover wider digital fundamentals. These sit alongside our core search training or work as standalone workshops.
Practical ways to use ChatGPT, Claude, and similar tools for research, drafting, note synthesis, and repetitive admin without losing human oversight.
Clarifying who you are, what you do, and who it's for — so everything else you create is aligned and clear.
Google Analytics and Search Console setup, monthly dashboards, and learning to make data-informed decisions.
Turning goals, research, and messy notes into usable content plans, campaign plans, and prioritised next steps your team can follow.
Making your website work harder for you — clearer journeys, better calls to action, fewer dead ends.
Building simple internal tools with AI-assisted development: dashboards, workflow helpers, resource finders, and small apps that remove repetitive work.
Answers to the things people usually want to know before getting in touch.
What does Cited do?
Cited is based in Sheffield, UK. We help charities, grassroots organisations, community groups, arts organisations, social enterprises, and CICs improve search visibility and use AI in practical ways. Support includes SEO health checks, live audit sessions, workshops and talks, AI workflow planning, lightweight custom tool scoping, and analytics setup — with concessionary rates and pro-bono work available for those in genuine need.
What kind of AI support does Cited offer?
Cited helps small teams use AI and LLMs for practical work rather than hype. That includes workflow audits, prompt and planning systems, lightweight automation ideas, custom tool scoping, and training on how to use tools like ChatGPT or Claude safely with human review built in. The aim is simple: save time, reduce repeated admin, and make planning easier.
What experience is Cited built on?
Cited is built on years of SEO, AI workflow, workshop, and community-sector experience. That includes Sheffield roots going back to October 2011 through The BiG Young Entrepreneurs Club, Carousel work from 2017, work with Sheffield City Breakers from 2019, Sheffield Active Opportunities from 2020, leadership within Sheffield City Opportunities CIC from March 2025, and Brighton SEO appearances in October 2024, April 2025, and October 2025, alongside Sheffield DM (2023) and the Digitaloft Digital PR Summit (2024). The focus throughout is making search visibility knowledge and practical AI usage accessible to grassroots organisations that need it most.
What types of organisations does Cited work with?
Cited works with arts organisations, community groups, charities, voluntary sector teams, social enterprises, CICs, local campaigns, independent venues, and grassroots sports clubs — typically organisations doing valuable work with limited budgets, no dedicated marketing team, and little or no prior SEO knowledge.
Do you need prior SEO knowledge to work with Cited?
No. All sessions are designed for zero prior knowledge. Everything starts from the basics and builds to practical, immediately usable knowledge. You leave with concrete actions, recommended free tools, and the confidence to keep improving independently.
How does Cited price its services?
Cited offers concessionary rates for charities and community organisations, with pro-bono work available for those in genuine need. There are no contracts, retainers, or ongoing commitments — just get in touch and we'll have a conversation about what would help.
Whether you're a charity starting from scratch or a community group looking to get found — let's have a conversation. No pressure, no sales pitch, just an honest chat about what would actually help.
