Get your grassroots organisation cited in search and AI
Cited helps charities, CICs and community teams work out why people are not finding them, fix the important bits, and keep it working. I explain the useful stuff in plain English, use free tools where I can, and offer concessionary or free help when budgets are tight.
For teams doing more than their budget suggests
If you run a charity, CIC, arts group or community project, you probably do not need a twelve-month retainer. You need someone to look at the real problem, tell you what matters, and help you get it done.
I start with the person trying to find you. Can they understand what you do? Can they trust it? Can search engines and AI systems see the evidence? That keeps the work useful instead of turning it into an SEO exercise.
What tends to get in the way
Most visibility problems are not mysterious. They are usually a mix of unclear pages, missing evidence, old advice and too little time.
The useful answer is buried
People land on the site and have to work too hard to understand what you do, who it is for or how to take the next step. Search engines struggle with the same gaps.
AI has added more noise
AI can save time. It can also turn one vague page into twenty. I help teams use it for a real job, with a human checking the result, instead of filling the site with words nobody needed.
Evidence beats volume
Clear pages, named people, real projects and first-hand evidence give search and AI systems something worth citing. More content is not the answer when the foundations are missing.
Small teams need priorities
I work around the time and budget you actually have. We decide what will make a difference now, what can wait, and what is not worth doing at all.
"Confidence-building, practical and human, which isn't an easy thing to do in this area. I've already put the tools into practice."
Freelancer, creative practice · Arts Marketing Skills Workshop, Cited × Culture Sheffield, May 2026 · 5/5"Far more specific and practical than I was expecting. I feel confident taking this information back to our team."
Small/mid-scale cultural organisation · Arts Marketing Skills Workshop, Cited × Culture Sheffield, May 2026 · 5/5How we can help
I can teach your team, review the site with you, set up the free tools, or help build the systems behind the work. We agree the smallest useful job first.
Charities and community groups can ask for concessionary rates. I also make room for free work where there is a clear need.
Talks & Workshops
From a focused one-hour talk to a full day around the table. I teach search and AI from the beginning, using your real pages and questions rather than a generic deck.
See the latest workshop →Consulting Sessions
I review the site and search data with you, explain what I can see, and turn it into a short list of things worth fixing. A deeper audit only happens when it will help.
Explore consulting →Search Strategy Support
Help with what the site says, how pages connect, where local search matters and what is missing. You get decisions and next actions, not a document for the shelf.
AI & LLM Workflows
Help using AI for a defined job: research, drafting, planning or repeated admin. I can map the process, build shared prompts and scope a small tool if one is genuinely needed.
Explore AI workflows →Analytics Setup
I can set up Google Analytics and Search Console, then show you which numbers answer a useful question. The tools are free and the reporting stays simple.
Project Management Setup
I put a small project system around the work, set it up with you, then check back at two and four weeks. It is a one-off setup, not another permanent subscription.
Explore project setup →Websites You Own
Fast static websites, built properly, explained and handed over. Hosting stays cheap, the search basics are included, and you are not tied to a developer retainer.
See static site builds →Ad-hoc Support
A second pair of eyes, help fixing something, or an occasional check-in. Ask when you need it. You do not have to invent a larger project first.
What working together looks like
You do not need to arrive with a polished brief. Tell me what is going wrong and we will start there.
Show me the real problem
We talk through the organisation, the people you need to reach and what is currently getting missed.
Find what is blocking it
I look at the site, search results and useful data. I will not turn a small problem into audit theatre.
Fix the important bits first
We agree a short order of work that fits the time, skills and budget available.
Keep it in your hands
I explain the choices, leave useful notes and show your team how to carry on without me.
I have done the work, not just talked about it
I have spent eight years working in search, spoken at BrightonSEO three times, sat on industry panels and taught teams around a table in Sheffield. The bit I care about is turning all of that into something people can use on Monday morning.
Cited is where I use that experience for charities, CICs and community organisations that are usually priced out of it.
I was born in Sheffield and still live here. My community work runs from BiGYEC and Carousel to Sheffield City Breakers and now Sheffield City Opportunities CIC. Cited grew out of that work, not a positioning exercise.
Akash, Founder at Cited
Read my full profile, career timeline, writing and talks.
See the community work behind Cited.
The Sheffield work behind Cited
This is the trail that brought me here. It is community work, bid writing, training, breaking and project delivery across the city, not a list assembled for a website.
BiGYEC
Early involvement with The BiG Young Entrepreneurs Club in Sheffield, including event participation and later junior board responsibilities.
Carousel
Carousel work from 2017 as a director, successful EU bid writer, and media trainer helping people from underprivileged backgrounds build radio and media production skills for employment.
Sheffield City Breakers
Work with Sheffield City Breakers from 2019 onwards, supporting the breaking community in Sheffield before the 2025 rebrand to Industrial Elements.
Sheffield Active Opportunities
Bid-writing work through Sheffield Active Opportunities from 2020, supporting Sheffield projects and organisations through funding and development work.
SCOCIC, Industrial Elements & Cited
Managing Director of Sheffield City Opportunities CIC from March 2025, with Industrial Elements sitting under SCOCIC after the 2025 rebrand from Sheffield City Breakers. Cited draws directly from that day-to-day Sheffield work.
Read the SCOCIC page →I test ideas in public
These are the talks, panels and studies where I have put the thinking in front of a room, shown the evidence and let people challenge it.
Have SEOs Ruined the Internet?
User awareness of SEO in 2025 - exploring how audiences are developing conscious scepticism of search-optimised content, and why genuine expertise is the only durable response.
Watch the talk →
AI for SEO Done Right: Building Brand-Boosting Tools
Ethical, transparent AI-driven solutions that enhance SEO and brand performance - with real case studies on building tools that don't compromise trust.
See the talk →
Prioritising Your Needle-Moving SEO Tasks
A practical framework for identifying the SEO tasks most likely to drive meaningful results, prioritising them properly, and avoiding busywork that looks useful but does not change performance.
Watch the talk →
Panel: AI
AI panel appearance alongside Travis Tallent, Omar Salah, and Crystal Carter, discussing AI from a practical search and marketing perspective at Brighton SEO.
Watch the panel →
Organising Your SEO Workflow with Generative AI
How generative AI tools can transform day-to-day SEO workflows - practical demonstrations drawn from real agency experience at the Sheffield DM Summer event.
See the talk →
SEO for Digital PR - Expert Panel
Panel discussion on how SEO and Digital PR teams can work better together, covering relevancy, E-E-A-T, and the evolving relationship between links and authority signals.
Watch the panel →
Arts Marketing Skills Workshop
A full-day workshop at Site Gallery for Sheffield arts organisations - covering search visibility, local listings, free Google tools, and nine practical steps from zero-knowledge setup to ongoing monthly checks.
See the workshop →
Understanding the Role of Organic Visibility in LLMs
Contributed to Jaywing's study of 200,000 AI prompts, exploring how organic search rankings, citation patterns, and evidence pages shape visibility in AI-generated answers.
Read the study →Work I can point to
Real projects where I have helped with websites, training, visibility and the less glamorous work that keeps delivery moving.
I am also privately testing Mosey, a calmer way to organise work and life admin.
Sheffield City Opportunities CIC
Website build, SEO, planning support, and day-to-day digital visibility work for a Sheffield CIC running community projects in breaking, hip-hop, and mural art. The work also sits alongside wider support across operations, bids, and promotion.
Industrial Elements
In-kind support through SCOCIC for the Sheffield breaking project formerly known as Sheffield City Breakers, helping with structure, visibility, planning, and the practical operating support that keeps delivery moving.
09 Murals
Support for Leigh Redhead / Trik09's mural work under the SCOCIC umbrella, connecting street art, workshops, live painting, and Sheffield-rooted creative development with practical project infrastructure.
This Is Us
Free project management and software use offered through SCOCIC for an NHS-linked project aiming to support deprived cohorts in North East Sheffield, helping more budget stay focused on delivery and external artist hire.
Common questions
The questions people usually ask me before they book anything.
What SEO support is available for charities and community groups?
Small organisations can get help with practical SEO consulting, website reviews, Search Console setup, local visibility, content planning, analytics, and prioritisation. The aim is to make the next useful action clear, not to hand over a dense technical report nobody has time to use.
Can small charities use AI safely for admin, planning, and content?
Yes, when the workflow is designed around human review. Useful AI support for charities can include research synthesis, drafting support, meeting notes, repetitive admin, prompt libraries, lightweight tools, and planning systems that save time without removing judgement.
How much does SEO consulting cost for low-resource organisations?
Costs depend on the work, but concessionary rates are available for grassroots organisations, charities, CICs, and community groups. Pro-bono or in-kind support is also possible where there is genuine need and clear community benefit.
Do grassroots organisations need SEO experience before booking a workshop?
No. Workshops are designed for people with little or no SEO experience. Sessions start with plain-English fundamentals, then move into realistic actions using free or low-cost tools that small teams can keep using afterwards.
Who provides SEO and AI support for CICs, arts groups, and voluntary sector teams?
Cited works with CICs, voluntary sector teams, arts organisations, social enterprises, local campaigns, independent venues, cultural projects, and other grassroots groups that need expert support shaped around limited time and budget.
Can a small team get help with AI search and LLM visibility?
Yes. AI search visibility still depends on strong evidence, clear content, useful pages, and credibility signals. Support can cover how your organisation appears in AI-generated answers, how to make pages easier to cite, and where traditional SEO still matters.
Want me to take a look?
Send me the site and tell me what is not working. If I can help, I will tell you what I would do first. If I cannot, I will say that too.