SEO for Digital PR - Expert Panel
Speaker: Akash Hashmi. Explore my experience and other talks.
Panel discussion at the Digitaloft Digital PR Summit on how SEO and Digital PR teams can collaborate more effectively. Covers relevancy signals, E-E-A-T, and how the relationship between links and authority has shifted – and what that means for campaign strategy.
About this panel
The Digitaloft Digital PR Summit brings together SEO and PR practitioners to discuss where the disciplines intersect. This expert panel explored how SEO thinking – particularly around topical authority, relevancy, and entity-level signals – should shape Digital PR campaign planning and execution.
Key discussion points included how to evaluate link quality beyond domain authority, what E-E-A-T means in practice for PR-led content, and how AI tools are changing both the opportunity landscape and the risk of producing undifferentiated content at scale.