Panel: AI
Speaker: Akash Hashmi. Explore my experience and other talks.
Panel appearance alongside Travis Tallent, Omar Salah, and Crystal Carter at Brighton SEO October 2024. The discussion covered AI from a practical search and marketing perspective: what's genuinely useful, what's hype, and how search teams should be thinking about AI tools in their day-to-day work.
About this panel
This AI panel at Brighton SEO October 2024 brought together practitioners with different angles on AI in search: Travis Tallent, Omar Salah, Crystal Carter, and Akash Hashmi. The conversation stayed grounded in what teams are actually doing with AI tools, rather than the theoretical.
Key themes included how AI changes the relationship between search volume and intent, what responsible AI use looks like in practice for small teams, and where the genuine efficiencies are versus where AI adds noise rather than value.