Organising Your SEO Workflow with Generative AI
Speaker: Akash Hashmi. Explore my experience and other talks.
A practical look at how generative AI tools can reshape day-to-day SEO workflows: what works, what doesn't, and how to build repeatable systems that actually save time rather than adding another thing to manage. Delivered at Sheffield DM Summer 2023 with live demonstrations.
No public recording available for this event. Visit the Sheffield DM event page for more context, or get in touch to discuss the content.
About this talk
Delivered at Sheffield DM Summer 2023 – one of Sheffield's long-running digital marketing meetup events. At the time, generative AI tools were new enough that most teams were still in the "play with it and see" phase rather than building structured workflows around them.
This talk addressed that directly: how do you turn scattered AI experiments into repeatable processes that the whole team can use? The content covered prompt engineering basics, workflow design, use case prioritisation, and the guardrails that keep outputs accurate and trustworthy.
Much of the thinking developed here feeds directly into Cited's AI automation service – the idea that structure and documentation matter as much as the AI tool itself.