SEO Audits That Actually Make Sense

A practical, prioritised review of your website — written in plain English, not jargon. Built for grassroots teams who need to know what to fix first.

The Problem with Most SEO Audits

You know your website could be doing more. Maybe you have tried an audit before. Maybe someone handed you an 80-page PDF full of scores and acronyms and you had no idea where to start. You are not alone.

Jargon overload

Most audits are written for SEO professionals, not the people who actually run the organisation. If your team cannot understand it, they cannot act on it.

No clear priorities

A list of 200 issues is not a strategy. Without knowing what matters most, small teams end up either frozen or fixing things that make no real difference.

Built for big budgets

Most audits are built for organisations that can throw thousands at implementation. Grassroots organisations need a different approach entirely.

What You Get in a Cited Audit

Every audit is done manually by a real person who understands the grassroots context. No auto-generated reports. No one-size-fits-all templates. Here is what we look at:

Clarity of Offering

Can a first-time visitor understand what your organisation does within five seconds? We assess whether your homepage and key pages communicate your purpose clearly.

On-Page Fundamentals

Page titles, meta descriptions, heading structure, and content quality. The basics that search engines look at first and that most small sites get wrong.

Technical Health Check

Page speed, mobile-friendliness, indexing issues, broken links, and crawl errors. We flag what is broken and explain why it matters in terms you can follow.

Local SEO Assessment

Google Business Profile, local signals, directory listings, and geographic relevance. Essential for organisations that serve a specific area or community.

Content Opportunity Mapping

What should your organisation be writing about? We identify the topics and questions your audience is actually searching for, so your content has a purpose.

Internal Linking Structure

How your pages connect to each other matters more than most people realise. We review your site architecture and suggest improvements that help both visitors and search engines.

Competitor Gap Analysis

What are similar organisations doing online that you are not? We look at your closest comparisons and identify the gaps you can realistically close.

AI Readiness Check

We check whether your site gives AI tools clear, trustworthy information and identify simple workflow opportunities where AI could help your team keep content and reporting up to date.

Prioritised Action Plan

This is the part that matters most. Everything we find gets turned into a clear, ordered list: what to fix first, what to fix second, what can wait. No guesswork required.

How It Works

01

Share your URL

Get in touch and tell us a bit about your organisation and what you are trying to achieve. We will take it from there.

02

We audit your site

A thorough, manual review of your website across all the areas listed above. No automated reports. A real person looks at every page.

03

We walk you through it

You get a video call where we talk through every finding, answer your questions, and make sure you understand the why behind every recommendation.

04

You get your action plan

A prioritised document you can hand to your team, your web developer, or your volunteers. Clear next steps, no ambiguity.

Who This Is For

Our SEO audits are designed for organisations that do important work but do not have a marketing department or a big digital budget. If any of these describe you, we should talk.

Charities Community groups Arts organisations CICs Social enterprises Grassroots campaigns Voluntary organisations Housing associations Faith groups Co-operatives

Not sure if this is right for you? If your organisation exists to serve people rather than shareholders, you are probably exactly who we built this for. Get in touch and we will have an honest conversation about whether an audit would actually help.

Ready to Find Out What's Holding Your Site Back?

No commitment, no hard sell. Just tell us about your organisation and we will let you know how we can help.

Frequently Asked Questions

How long does it take?

Most audits are completed within two weeks of receiving your brief. The walkthrough call is usually scheduled for the week after delivery, but we work around your availability.

Do I need technical knowledge?

Not at all. The whole point of a Cited audit is that it is written for people who are not SEO experts. If we use a technical term, we explain it. If something needs a developer, we say so clearly.

What if I cannot implement the changes myself?

That is fine. The action plan is designed so you can hand it directly to a web developer or freelancer. We can also recommend people if you need them, or discuss follow-up support.

Is there a free option?

Yes. Our free SEO health check gives you a quick snapshot of your site's biggest issues. It is not as detailed as a full audit, but it is a great starting point if you are not sure what you need yet.