Search consulting without the audit theatre
Show me the site and tell me what is not working. I will find the important problem, explain it plainly and help you decide what to fix first.
A long issue list is not a plan
A site can have two hundred technical warnings and only three that matter. The job is to know the difference, then fit the fix around the people and budget available.
You cannot use what you cannot understand
If the person responsible for the site cannot explain the recommendation, the report has not done its job.
Everything is marked urgent
When every warning looks equal, a small team either freezes or spends its time fixing things nobody will notice.
The fix assumes a team you do not have
Advice has to work with your editor, volunteer, developer and actual budget. Otherwise it is only a wish list.
What Consulting Can Include
I review the site myself and only go as deep as the problem needs. Depending on what is happening, I may look at:
Clarity of Offering
Can a first-time visitor understand what your organisation does within five seconds? We assess whether your homepage and key pages communicate your purpose clearly.
On-Page Fundamentals
Page titles, meta descriptions, heading structure, and content quality. The basics that search engines look at first and that most small sites get wrong.
Technical Review
Page speed, mobile-friendliness, indexing issues, broken links, and crawl errors. We flag what is broken and explain why it matters in terms you can follow.
Local SEO Assessment
Google Business Profile, local signals, directory listings, and geographic relevance. Essential for organisations that serve a specific area or community.
Content Opportunity Mapping
What should your organisation be writing about? We identify the topics and questions your audience is actually searching for, so your content has a purpose.
Internal Linking Structure
How your pages connect to each other matters more than most people realise. We review your site architecture and suggest improvements that help both visitors and search engines.
Competitor Gap Analysis
What are similar organisations doing online that you are not? We look at your closest comparisons and identify the gaps you can realistically close.
AI Readiness Check
We check whether your site gives AI tools clear, trustworthy information and identify simple workflow opportunities where AI could help your team keep content and reporting up to date.
Prioritised Action Plan
This is the part that matters most. Everything we find gets turned into a clear, ordered list: what to fix first, what to fix second, what can wait. No guesswork required.
How It Works
Share your URL
Send me the site and tell me what you are trying to do, what has changed and where you feel stuck.
I review the right parts
I use the tools where they help, then check the pages and search results myself. The scope follows the problem.
We work through it together
On the call, I show you what I found, answer the questions and explain why each recommendation earned its place.
You leave with an order of work
You get a short, prioritised document that a colleague, volunteer or developer can pick up and use.
Who This Is For
This is for organisations without a large marketing team or money to waste on the wrong fix.
Not sure this is the right route? Send me the problem. I will tell you whether consulting would help or point you somewhere more useful.
Recent client work has included
- Sheffield City Opportunities CIC — website clarity review and SEO setup for a South Yorkshire social enterprise
- Arts sector practitioners — on-page SEO and content strategy guidance for freelancers and small cultural organisations via the Culture Sheffield skills programme
- Community groups and charities across South Yorkshire working with limited budgets and thin in-house capacity
“Far more specific and practical than I was expecting. I feel confident taking this information back to our team.”
Small/mid-scale cultural organisation · 5/5“I've already put the tools into practice. It's not impossible with a small budget to really make it work.”
Freelancer (Creative Practice) · 5/5What is the site failing to do?
Tell me what you expected to happen and what you can see instead. I will tell you where I would start.
Frequently Asked Questions
How long does it take?
Most consulting briefs are scoped quickly, with the review work usually completed within two weeks of receiving your brief. The walkthrough call is then scheduled around your availability.
Do I need technical knowledge?
Not at all. The whole point of Cited consulting is that it is designed for people who are not SEO experts. If we use a technical term, we explain it. If something needs a developer, we say so clearly.
What if I cannot implement the changes myself?
That is fine. The action plan is designed so you can hand it directly to a web developer or freelancer. We can also recommend people if you need them, or discuss follow-up support.
Is there a free option?
Yes. If your organisation is in genuine need and working with very limited resource, you can apply for a free consult. We will take a quick look at your situation and point you toward the most useful next steps.