AI for SEO Done Right: Building Brand-Boosting Tools
Speaker: Akash Hashmi. Explore my experience and other talks.
Ethical, transparent AI-driven solutions that enhance SEO and brand performance – with real case studies on building tools that don't compromise trust. The talk makes the case that brand integrity and AI-assisted SEO are not in tension, and shows what that looks like in practice.
Recording not yet publicly available. View the Brighton SEO session page for slides and resources, or get in touch if you'd like to discuss the content.
About this talk
Delivered at Brighton SEO in October 2025. The talk addresses a tension that's become central to SEO work: AI tools make it faster and cheaper to produce content, which means the market is increasingly flooded with content that is technically fine but deeply undifferentiated.
The response explored in this talk is to use AI differently – not as a content factory, but as a tool for building genuinely useful things: calculators, resource finders, comparison tools, dynamic content systems that serve real user needs rather than just filling keyword gaps. Real case studies illustrate what this looks like when done well and what to watch out for when it goes wrong.
The session draws on research into how LLMs cite sources and surface information – work developed with Jaywing – and connects that to practical brand-building decisions SEO teams can make now.