SEO Workshops That Start From Zero
Most SEO training assumes you already know what SEO is. Ours doesn't. These workshops are designed for grassroots organisations, community groups, and charities where nobody on the team has a marketing background — and that's completely fine. We'll meet you where you are and make sure you leave with something you can actually use.
Workshop formats
I shape the session around your team, the work you do and what people need to leave able to do. These are starting points, not fixed packages.
The Talk
A plain-English look at what has changed in SEO and AI search, what genuinely matters, and what to do first. It works for conferences, team meetings and away days, or as a useful first session before deciding whether you need anything longer.
- How search engines and AI tools find and rank content
- The biggest opportunities most small organisations miss
- What to focus on first with limited time and budget
Hands-On Workshop
Interactive, practical, and built around your actual websites. Groups of 5–10. Participants work on their own sites during the session and leave with a written action plan they can start on immediately.
- SEO fundamentals applied to your real pages
- Keyword research using free tools
- Writing better titles, descriptions, and content
- Personalised action plan for each participant
Intensive
A deep dive for organisations serious about building long-term search capability. Covers everything from SEO fundamentals through content strategy, AI workflow design, analytics setup, and action planning. Designed for teams who want to own their visibility, not outsource it.
- SEO fundamentals and site structure
- Content strategy and editorial planning
- Using LLMs for research, drafting, and planning
- Google Analytics setup and interpretation
- Prioritised action plan with timelines
Live Audit Clinic
We review participants' websites on-screen, live, with honest feedback and prioritised fixes. Choose a focused 2-hour session for a single site or a half-day clinic covering multiple sites. Practical, specific, and immediately actionable.
- Real-time site review with screen sharing
- Prioritised list of fixes for each site
- Quick wins you can implement the same week
- Q&A throughout
What participants learn
Every session is different, but these are the core skills and concepts we cover. No prior knowledge is assumed. If you've never heard of a meta description or don't know what Google Search Console is, you're in exactly the right place.
We focus on free tools and sustainable strategies — things your team can keep doing long after the workshop ends.
- Finding the right keywords for your organisation
- Understanding search intent and what people actually want
- Writing effective titles and meta descriptions
- Content planning that actually drives traffic
- Google Analytics basics and reading your data
- Using AI tools for planning, drafting, and repetitive tasks
- Free tool recommendations you can use straight away
Conference-tested, community-focused
These workshops draw on speaking experience from some of the UK's leading digital marketing events: Brighton SEO (October 2024, April 2025, October 2025), Sheffield DM, and the Digitaloft Digital PR Summit. In May 2026, Cited delivered the Arts Marketing Skills Workshop in partnership with Culture Sheffield at Site Gallery – a hands-on skills session rated 4.6 out of 5 by participants from across Sheffield's arts sector. The same depth and research, made accessible to everyone.
Same quality. No assumed knowledge. No gatekeeping.
Arts Marketing Skills Workshop
Cited × Culture Sheffield · Site Gallery, Sheffield
A hands-on skills session for arts practitioners and small cultural organisations, covering SEO fundamentals, AI in search, content strategy, and how to make visibility work on a small budget and limited team capacity. Delivered to practitioners ranging from independent freelancers to mid-scale venue teams, with exercises on participants' own websites and take-home resources throughout.
View the workshop page →What attendees said
From the May 2026 Arts Marketing Skills Workshop with Culture Sheffield, Site Gallery.
”Akash was so good at walking through the foundational principles and providing practical advice and actions. The session was pitched perfectly — confidence-building, practical and human, which isn't an easy thing to do in this area. I've already put the tools into practice.”
”Far more specific and practical than I was expecting. I thought it would be more theory and broader picture. The take-home online resources are great. Plenty to work through.”
”I had a lot of questions around SEO and AI summaries ahead of this session and feel they were answered really well. I feel confident taking this information back to our team.”
Ready to upskill your team?
Tell us a bit about your organisation, your team, and what you're hoping to get out of a session. We'll come back with a recommendation and a plan — no obligation.
Frequently asked questions
The Half-Day Workshop works best with groups of 5 to 10 people, so everyone gets individual attention. The 60-Minute Talk and Live Audit Clinic can accommodate larger groups. Full-Day Intensives are usually capped at around 10 participants to keep things focused and interactive.
For the Half-Day Workshop and Full-Day Intensive, yes — participants should bring a laptop so they can work on their own websites during the session. For the 60-Minute Talk and Live Audit Clinic, laptops are optional. We'll let you know exactly what's needed when you book.
Absolutely. Workshops and talks can be delivered at your office, community space, or any venue with a projector and internet connection. We're based in Sheffield but deliver sessions across the UK.
All workshop formats are available online via Zoom or Google Meet. Remote sessions work particularly well for distributed teams or organisations outside of easy travel distance. The interactive elements translate well to screen sharing and breakout rooms.